Website & Business Videos
An introductory video on your website or ‘About Us Video’ is there to build brand identification, trust and understanding of your business or organisation. It also provides a potential customer with an engaging introduction to who and what your business is all about.
The web video can incorporate an interview or a voiceover to showcase the best of the products and services that you have to offer.
It’s important to keep an introductory web video short and engaging, preferably between 30 seconds and 2 minutes in length. Your business or organisation will also be judged by the quality of the web video so it is a chance to differentiate your company from the competition with a professional quality production.
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Show the Product in Use…. Selling products over the internet has many advantages and yet one of the major problems that online customers have is that still images just don’t show what a product will look or feel like when it is actually being used. With a promotional video you can offer your customers the experience of how a product looks and feels right there online before they purchase.
Focus on Features and Benefits…. A promotional video fulfills the job of a sales person on your website, demonstrating the features and benefits from the customers point of view. The video may also inspire the customer, or open their mind to new ways of using your product or service that they hadn’t thought of before.
Offer Instruction…. Products and services that are new to the market or products with complex features that are not well understood can benefit greatly from a promotional video demonstration. People are unlikely to spend money on something they don’t yet understand so it makes sense to provide clear instructions and demonstration to address any confusion that potential customers may have.